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Kangfulai Group (H.K.) Co., Ltd. is a comprehensive enterprise group invested by Comfortly Holdings Group Co.,Ltd in March of 2003, Hong Kong. The total investment is about 10 million US dollars. In June of 2006, Kangfulai Group invested a modern western food processing factory of 50,000 square meters in Qingdao West-Coast Economic New Area of China. Breaded Seafoods and Breaded vegetable Appetizers production line and  Sweet Potato Products production line have been successively imported from America and Netherlands, whose  annual export capacity is more than 20,000 tons each year. The products are popular in northAmerica, southAmerica,Europe, Asia-Pacific, Africa, Oceanica and so on. In the Great China Area, they are well accepted and valued by consumers and have ranked the No.1 in market share.

 

Our self-owned brands:

 

 

Strategic Layout Of the Market

Domestic Market:

At present, Baby Star has 27 provincial agents in China mainland market, which covers 90% of Chinese market. Therefore better and faster services can be provided to the consumers in China.

 

Overseas Market:

Baby Star has numerous of cooperative enterprises and chain restaurants in the international market. The regional exclusive agents have been appointed in every follow-mentioned area. The products command a ready market in north-America, south-America, Oceanica, Africa, Mid-East, Asia-Pacific and Europe.

 

Safe and Reliable Foodstuffs:

Offering full-course, controllable, traceable and one-stop services to the customers:

The products are planted from our own modern agricultural planting base. During the process of storage, transportation, production, package, detection, distribution, and so on, product certification system of ISO, BRC, HACCP, QS, HALAL have been conducted. Every link can be traceable and reliable so as to ensure the food security.

 

Two Kinds Of Service/Sales Model: Brand Strategy Cooperation and Personalized Customization

International Brand Agent Cooperation Model:

The exclusive licensing rights of Baby Star series of western appetizers will be authorized to the regional agent and product marketing promotion support will be supplied by Kangfulai Group. The agent has the right to appoint the subordinate distributors directly. 

Personalized Customization Cooperation Model:

The RD departments and the professional development teams of Baby Star are in a world leading level and the research labs have been established in Qingdao, Shanghai of China and Chicago of USA. Expert teams from home and abroad have been integrated so as to serve the customers of international chains professionally. As for the requirements of the big customers, they are able to improve, customize and develop the products which can meet the customer’s requirements. Now they are serving for many transnational fast food chain enterprises and well received by the customers.

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